Kim Cornwall Malseed

About

Award-winning marketing/PR copywriter for B-to-B companies and creative agencies. Web, print, email samples--View my online portfolio. Trusted partner network for graphic design, printing, and web design needs.

Bio

Award-winning, results-focused marketing and public relations professional with 10 years of experience in PR agency, public, and private company settings. Successfully operates independent marketing and public relations copywriting firm with an excellent track record in corporate marketing/PR strategy and campaign execution for business-to-business companies.

EXPERIENCE
Principal
MarCom Ink, LLC, Ashburn, VA (www.marcomink.com)
MarCom Ink is a marketing and public relations copywriting firm focused on the technology industry
2006-Present

Strategic marketing/PR copywriter for business-to-business and consumer technology companies and technology-focused PR firms worldwide

Advise clients on how specific marketing materials will help them meet business goals

Perform all aspects of project management and execution on behalf of clients, including coordination with trusted partners for graphic design, printing fulfillment, and web design needs

Research, write, and edit client marketing materials including annual reports, bios, brochures, bylined articles, customer case studies, emails, event materials, newsletters, presentations, press releases, website content, white papers

Expertise in search engine optimization of written materials and websites

Write and edit materials in AP, Chicago or other style as requested by clients

Public Relations Manager
Parature, Vienna, VA (www.parature.com)
Parature is a leading provider of Web-based customer support software and consulting services
2005-2006

Managed all media and industry analyst relations and drove strategies for these areas
---Media and analyst relations activities consistently generated 30 sales leads per quarter

Created strategic PR plan for announcing company?s series A venture capital funding, met all goals and objectives

Researched and secured interviews with target business and technology media and analysts to educate them on Parature and hosted Customer Relationship Management (CRM) software offerings
---Press coverage included the Washington Post, Washington Business Journal, Smart CEO magazine, CRM Magazine, 1to1 Magazine, DM Review magazine, Campus Technology magazine

---Industry analyst coverage included Gartner, Forrester, AMR Research, Jupiter Research, Yankee Group, Nucleus Research

Designed, wrote, and edited press releases and marketing collateral including bios, brochures, bylined articles, customer case studies, emails, event materials, newsletters, presentations, video demonstration scripts, website content, white papers

**2006 WebAward for Outstanding Website, presented by Web Marketing Association (Parature corporate website). Copywriting earned a score of 8.5 out of 10, compared to the WebAward average of 7.5 and the software category average of 7.2.

Secured executive speaking opportunities at national and local conferences and workshops; ghostwrote speeches and presentations

Directed event planning and execution activities for two multi-day 200 attendee customer conferences

Public Relations Manager
webMethods, Fairfax, VA (www.webmethods.com)
webMethods, once a public company and now part of Software AG, is a business integration software provider
2001-2005

Worked closely with Director of PR to develop quarterly and yearly corporate PR goals and media strategy objectives; consistently achieved goals set

Researched and secured interviews with target business, technology, and industry vertical media for C-level to mid-level management
--Press coverage included BusinessWeek, Wall Street Journal, Washington Post, Washington Business Journal, CIO Magazine, InformationWeek, Federal Computer Week, Government Computer News

Coordinated with V.P. of Investor Relations to develop quarterly fiscal earnings press releases and conference call scripts for CEO and CFO

Identified, wrote, and edited PR and marketing materials including annual reports (10K), bios, brochures, bylined articles, customer case studies, press kits, press releases, website content, white papers

Coordinated media activities before, on-site, and following three multi-day 1,000 attendee customer conferences

EDUCATION
Bachelor of Arts (B.A.) in Speech Communication (public relations concentration) and Marketing
Miami University, Oxford, Ohio

AWARDS
2006 Tech PR Idol Award 2nd place, hosted by O'Keeffe & Co. PR Agency (200 entries nationwide)

2006 WebAward for Outstanding Website, hosted by Web Marketing Association (Parature corporate website)

Web Site: www.marcomink.com

Location

Skills

    SEO
    Writers

Services

    Writers
        Copywriter
        Press Release Writing
        Public Relations Writing